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Tata Motors Tergiur Pangsa Pasar Indonesia

Wednesday, 12 September 2012 2:56 am
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Kabartop.com – Potensi pasar yang besar membuat Tata Motors tertarik merambah Indonesia. Terlebih 60 persen penduduk Indonesia berusia muda. Ini pasar potensial produk Tata.

“Besarnya penduduk usia muda merupakan potensi dan kekuatan negeri ini,” ujar Presiden Direktur PT Tata Motors Biswadev Sengupta seperti dikutip dari Vivanews, Rabu (12/9).

Kehadiran Tata ke Indonesia juga dipengaruhi pasar otomotif Indonesia yang bangkit. Di kawasan Asia Tenggara, Indonesia berhasil mengalahkan Thailand.

Rencananya Tata Motors akan mulai meluncurkan produknya pada 2013. Saat ini pihaknya masih melakukan beberapa pembangunan mulai tempat perakitan, jaringan penjualan, dan layanan purna jual.

Pasar otomotif Indonesia yang saat ini dikuasai pabrikan Jepang tak menyurutkan minat Tata Motors untuk merebut hati masyarakat Indonesia di sektor otomotif. Tata Motors optimistis produknya akan disambut masyarakat.

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